Cookie Policy
Last Updated: March 31, 2026This Cookie Policy explains how Yezo LP (“we,” “us,” or “our”) uses cookies and similar technologies on themindaily.com and related web properties that link to this Policy (the “Site”). It should be read together with our Privacy Policy.
What are cookies
Cookies are small text files that a website stores on your computer or mobile device when you visit the site. They are widely used to make websites work more efficiently, remember preferences, understand how visitors use a site, and support security. Cookies may be set by the site you are visiting (first-party cookies) or by another domain (third-party cookies), such as an analytics or advertising provider.
Types of cookies
Session cookies
Session cookies exist only for the duration of your browser session. They are deleted when you close the browser (or shortly after). We use them, for example, to maintain security or temporary preferences during a single visit.
Persistent cookies
Persistent cookies remain on your device for a defined period (or until you delete them). They help us recognize returning visitors, remember settings across sessions, and measure performance over time.
First-party cookies
First-party cookies are set directly by Mindaily domains. They typically support core functionality, preferences, and our own analytics where configured.
Third-party cookies
Third-party cookies are set by partners whose technology we embed (for example, analytics, advertising, chat, or security). Those partners have their own privacy notices and retention practices.
Cookie and tracking categories
Strictly necessary
Essential for the Site to function, including security, load balancing, fraud prevention, and basic navigation. These are typically exempt from consent banners where the law allows, because the Site cannot operate without them.
Performance and analytics
Help us understand how visitors use the Site (pages viewed, approximate location, device type, referral sources). We use this information to improve content, fix errors, and measure campaigns in aggregate.
Functional
Remember choices you make (language, region, display options) and enable enhanced features such as embedded video or support widgets.
Advertising and targeting
Used to deliver relevant ads, limit how often you see an ad, measure ad effectiveness, and build audiences for remarketing. These may involve third-party partners and cross-site tracking where permitted.
Third-party providers
We may allow the following categories of providers to set or read cookies and similar identifiers when you use the Site. The exact vendors active at any time may vary; check your browser’s cookie store or our consent tool (if shown) for current details.
- Google — Analytics, advertising, Tag Manager, reCAPTCHA, fonts or hosted libraries as configured.
- Meta (Facebook) — Meta Pixel for measurement, optimization, and advertising.
- Firebase — app-related web flows, authentication, or analytics when linked from the Site.
- AppsFlyer — attribution and marketing measurement for web-to-app journeys.
- Amplitude — product analytics and behavioral insights.
- Zendesk — customer support chat or help center widgets.
- Cloudflare — security, performance, and bot management (including necessary cookies for protection).
Each provider’s use of data is governed by its own policy. We encourage you to review their documentation for more detail.
Similar technologies
In addition to cookies, we may use:
- Local storage and session storage in the browser to save preferences or cached content.
- Pixels (web beacons) — small invisible images that signal when a page or email was opened.
- Scripts and SDKs embedded in pages to collect usage or advertising data.
- Mobile advertising IDs when you move from the Site to our apps, where linked attribution is used.
These technologies may be covered by the same consent rules as cookies in your jurisdiction.
Why we use cookies
We use cookies and similar technologies to:
- Operate, secure, and troubleshoot the Site.
- Remember your preferences and improve usability.
- Measure traffic, conversions, and product interest.
- Deliver and personalize marketing on our Site and third-party platforms.
- Comply with legal obligations and enforce our terms.
How we use cookies
The table below summarizes typical uses by category. Specific cookie names and lifetimes may change with deployments; the Cookies table lists representative examples.
| Category | Purpose | Typical legal basis (EEA/UK) |
|---|---|---|
| Strictly necessary | Security, session management, infrastructure (e.g., Cloudflare), consent storage | Legitimate interests / necessary for service |
| Performance / analytics | Aggregated statistics, funnels, error monitoring (e.g., Google Analytics, Amplitude) | Consent where required; otherwise legitimate interests |
| Functional | Language, region, UI state, support widgets (e.g., Zendesk) | Consent or legitimate interests |
| Advertising / targeting | Remarketing, conversion tracking, audience building (e.g., Meta Pixel, Google Ads) | Consent |
How you can manage cookies
You can control cookies through:
- Our consent banner or preference center (when displayed), where you can accept or reject non-essential categories.
- Browser settings to block or delete cookies. Use the help pages for your browser:
Blocking all cookies may prevent some parts of the Site from working correctly. Industry opt-outs for interest-based ads include the Digital Advertising Alliance (US) and the EDAA (Europe).
Cookies table
Representative cookies and storage keys we or our partners may use. Names and durations are indicative and may be updated.
| Name / key | Provider | Category | Purpose | Typical duration |
|---|---|---|---|---|
| cf_clearance | Cloudflare | Strictly necessary | Bot management and security verification | Session – 1 year |
| __cf_bm | Cloudflare | Strictly necessary | Rate limiting and protection | 30 minutes |
| CookieConsent / consent preferences | Mindaily | Strictly necessary | Stores your cookie choices | 6 – 12 months |
| _ga | Google Analytics | Performance | Distinguishes users | 2 years |
| _gid | Google Analytics | Performance | Distinguishes users | 24 hours |
| _gat | Google Analytics | Performance | Throttles request rate | 1 minute |
| Amplitude / session identifiers | Amplitude | Performance | Product analytics | Session – 1 year |
| _fbp | Meta | Advertising | Browser identifier for ad delivery | 3 months |
| fr | Meta | Advertising | Facebook Pixel / social features | 3 months |
| Zendesk / zE / support tokens | Zendesk | Functional | Chat and help center | Session – 1 year |
| AF_SYNC / AppsFlyer IDs | AppsFlyer | Advertising / performance | Attribution and campaign measurement | Varies |
Changes
We may update this Cookie Policy to reflect changes in technology, law, or our practices. We will revise the “Last Updated” date at the top of this page. For material changes, we may provide additional notice (for example, a banner on the Site).
Contact
If you have questions about our use of cookies or this Policy:
Email: hello@themindaily.com
Operator: Yezo LP, United Kingdom